How Real-Time Freight Tracking Empowers Owner Operators
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Owners-operators of freight companies need to be empowered with real-time freight tracking. Real-Time tracking implies mapping the movement of goods and services from production to the time the product reaches the end-user or client. Challenges can thus be easily mitigated, saving valuable time and money. However,  only 6% of companies have complete visibility of their supply chain, reports Supply Chain Management Review. As the industry grows, real-time capabilities must become the standard freight tracking process, and owner-operators are remarkably poised to benefit from it.

Real-Time Tracking Reduces Owner-Operator Stress

Real-time tracking enhances customer satisfaction. Since shippers can instantly know where their cargo is, they’ll be able to handle customer service status queries more quickly. Further, accuracy in tracking also plays into mitigating possible disruptions while in transit. For example, tracking the current traffic, weather, and road conditions facilitates better ETAs and scheduling for downstream activities. Simultaneously, it’s improving communication and customer relations. Thus increased efficiency is why shippers invest in digital technologies, and it naturally results in less stress in responding to status update requests for owner-operators.  

Better Tracking Enhances Schedule Adherence

Connections to facility the common carrier tracking and data sharing are crucial to keeping the dock and warehouse appointment schedule flowing. Using advanced SaaS software, such as NavTrac, automates driver check-ins, which yields substantial benefits. 

Web-based check-ins ensure faster turnaround times and increased productivity. Manual errors that occur due to delay or lack of communication are considerably reduced, thus facilitating greater accuracy of delivery times. Besides, drivers don’t have to waste time waiting on gate personnel.

GPS-Enabled Systems Helps Owner-Operators Plan Routes

A GPS-enabled tracking system can track delays due to road and weather conditions or traffic challenges in any particular location. Having access to such crucial information enables the supplier to plan routes accordingly. Holiday seasons can lead to a sudden spike in demand for specific products. Integrating SaaS software into an order management system cuts transportation costs and helps consolidate shipments. Tracking shipments across the supply chain reduces confusion significantly and streamlines the entire process. 

More Data Means More Route Optimization Opportunities

Street turn containers reduce the cost of transportation by reducing the number of stops a load has to make to reach its final destination. Drivers can go to the nearest facility of the importer’s or exporter’s warehouse or a business location to pick up an empty container rather than go to the port. Of course, this is only possible by tracking the data around available loads and using that information to inform drivers of sudden changes or deviations from the planned route. The exact process also applies to milk runs or even warehouse-to-warehouse transfers. Ultimately, a GPS-enabled SaaS system is pivotal to the success of both these methods of saving time and money. 

Real-Time Data Ensures Drivers Understand What Their Time Is Worth

Digital scheduling also relies on a transparent, shared tracking system. Digital systems ensure that the shipment is loaded on the trucks on time, thus saving valuable time for drivers. No more do they have to wait in long lines with loads of paperwork at the yards. Drivers spend more time driving than waiting, which cuts miscellaneous costs. In turn, they can better understand the value of their time and will be less likely to assess accessorial charges, such as detention or dwell time surcharges, against their shippers. 

Streamline Your Responsibilities With Supra

Picking the right digital technology partner is vital to the success of the entire supply chain. Streamlining and using user-friendly  Companies that leverage tracking capabilities, such as Supra National Express, ensure efficiency by saving time and cutting costs. Manufacturers and shippers can thus turn their attention to their core businesses rather than worry about the timely and safe delivery of their freight, making life all the easier for owner-operators and their responsibilities. Connect with an expert at Supra National Express today and see the difference!

DrayMaster makes sourcing and freight tracking easier.

4 Common Pitfalls in Transportation Optimization Strategies
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Data is everyone in today’s supply chain, from insight into current fuel surcharges to warehouse transfer dynamics. But is that data being put to use? According to Forbes, “ 60-73% of enterprise data sits idle on servers somewhere in the cloud, a squandered resource never tapped for the benefit of the business.” That untapped data is a massive resource and transportation optimization, but problems still exist. Why? There’s so much happening that things can and do go wrong. 

Many pitfalls can prevent logistics service providers and shippers from achieving their desired outcomes. The wrong approach can lead to errors and delays, from efficient routes and adequate resources to reliable delivery methods, pushing transportation costs higher. To ensure your business runs as smoothly as possible, it’s essential to avoid these common mistakes when optimizing transportation strategies. Here are some of the most common pitfalls in optimizing transportation strategies and how Supra’s changing the narrative. 

Pitfall 1: Not Understanding the Problem

Transportation optimization is among the most complex processes on the planet. It’s constantly changing and subject to enormous risks. As a result, it’s essential to understand the problem before attempting to solve it. 

Part of this may include evaluating the existing transportation process, accounting for changes in lead times, and analyzing shipments for risks. When a problem is fully identified, freight management parties must look outside of the box for solutions. 

Such solutions may or may not align with their typical operations and processes. However, recognizing the opportunities versus costs is the best first step. Plus, it will go a long way toward reducing confusion and prioritizing high-risk problems. Supra approaches every load with this mindset and identifies all possible issues and their solutions. 

Pitfall 2: Not Utilizing Transportation Optimization Software

In today’s world, technology is essential for optimizing transportation strategies. Route optimization software can help companies plan efficient routes and reduce costs. Companies should also consider using other types of technology, such as GPS tracking systems and automated dispatching systems, to improve their transportation strategies further. 

One such technology that is gaining traction in the logistics industry is NavTrac, an AI-powered digital yard management system. NavTrac leverages computer vision to capture and track assets in digital form, thereby automating the asset inventorying process and eliminating recording errors. This helps companies gain real-time visibility into their assets, enabling them to optimize their supply chain operations, reduce costs, and improve customer service.

People can still make mistakes even with a plan to use technology fully. People can still make mistakes. In other words, transportation optimization requires training staff on the correct use of technology, clear instructions that must be followed, employee performance tracking, and feedback when needed. 

Pitfall 3: Failing to Consider Safety

Safety is integral to a successful transportation strategy and should be noticed when planning and executing operations. Failing to prioritize safety can lead to violations or fines from governing bodies and other problems such as catastrophic accidents and costly litigation. Still, logistics software can help companies prioritize safety by providing more data on resource availability, including labor resources and tracking equipment maintenance. 

Companies must be proactive in implementing safety measures that comply with industry regulations. Additionally, Supra’s use of advanced technology, including NavTrac, helps to improve safety by carefully and accurately tracking all gate movements and ensuring everyone knows what’s happening. That additional data stream helps to reduce risk in the yard and avoids bottlenecks at the dock. In turn, everyone enjoys a safer and more successful loading/unloading process. 

Pitfall 4: Not Planning for the Future and Lacking Agility

When optimizing transportation strategies, companies should consider their current needs and plan for future changes. This includes evaluating trends in the industry and anticipating changes in customer demands. Companies should also consider regulatory developments affecting their operations and factor these into their plans.

Responsiveness also enables companies to react quickly when unforeseen issues arise. This helps them avoid delays or increased costs, allowing them to remain competitive in the market. Companies should ensure that they have processes that enable quick responsiveness and adaptation to changes.

Overcome These Barriers With Supra and Freight Optimization Software

Overall, optimizing your transportation strategy requires careful planning and the ability to adapt quickly. Companies should prioritize safety measures, plan for future changes in customer demands, and be responsive when unforeseen issues arise. That starts with choosing the right partner. 

With Supra’s expertise and industry knowledge, businesses of any size can benefit from increased efficiency while saving money on costs associated with logistics management. Connect with an expert from Supra to optimize your transportation needs today. And be sure sure to check out our new online quoting tool, DrayMaster, and get your quote in under a minute.

DrayMaster enables transportation optimization opportunities.

Using Artificial Intelligence to Predict Freight Demand
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The freight market and logistics sector have taken to artificial intelligence (AI) faster than anyone had thought possible. The drive for automation with AI prediction and freight demand monitoring has helped to increase efficiency and reduce freight spend. AI predictions and forecasting can perform route optimization, real-time order tracking, and predictive maintenance tasks across all trucking demand needs. It can also assist with freight demand monitoring and allows fleet management to be much more streamlined. But how?

Route optimization is an integral part of the logistics process. AI systems can optimize routes to save time and fuel costs, but there are additional opportunities for optimization well beyond the route and central leg of transportation. As an example, Supra uses the TBS YMS to understand inventory in the yard better and manage the check-in and check-out processes for each container and load without adding too much paperwork. 

As highlighted in a 2021 review by TechTalks regarding AI and current shipping trends, AI tools allow for greater accuracy when predicting future trucking demand. It also allows for better responses to disruptions and seasonal crunch periods. And combined with a gate control system at the yard or warehouse, such as NavTrac, both AI-driven tools allow for better planning, fewer lulls at the facility dock, and better use of equipment in the yard or warehouse. 


Real-time order tracking and market updates are also ways AI is used in logistics. AI systems can significantly reduce workloads by leveraging trucking demand details and tracking data via logistics and shipping technology advancements. Supra’s 121 Tower platform achieves these goals by tracking delays or excess wait times to keep customers in the loop and reduce potential costs associated with dwell time or driver detention. 

Further, these automated systems can quickly locate goods in transit and provide accurate arrival times for customers and suppliers. This helps ensure a smooth flow of goods throughout the supply chain and improves the freight demand monitoring and planning process.

Change is always difficult and at times, uncertain. However, in the digital day and age, AI tools and processes are helping streamline logistics and improve end-to-end productivity. Planning is critical whether freight is coming through the ports of Savannah, Los Angeles, or any other central hub on the east or west coast. Using artificial intelligence to predict demand in logistics and shipping can improve the entire process.

The Benefits of Using AI for Logistics and Freight Demand Prediction 

AI can help shippers, carriers, and 3PLS identify trends and patterns in data. These patterns make it easier to reallocate assets and do more with less. 

Supra’s 121 Bermuda makes this possible by finding opportunities to use street turns to reduce empty legs and waste within drayage. Easier comparison and analysis means data can be used to predict future demand and market trends. By quickly pulling and comparing data, AI platforms and tools allow people to do in minutes what would take hours to do otherwise. 

Enhancing a logistics software system with AI can improve overall performance by 

  • Providing automated route optimization in the current freight market.
  • Offering reliable real-time order tracking at large and small scales.
  • Improving predictive maintenance needs among logistics providers.
  • Better predictive insights for rates increasing throughout the supply chain.
  • Offering increased efficiency with spot markets and outbound tender.
  • Optimizing shipping routes and trucking demand data in real-time.
  • Gaining insights into consumer spending habits and market trends.
  • Improving customer satisfaction through accurate arrival times.

Building Technology to Support Logistics with AI for the Freight Market

Shippers and 3PLs can use AI planning tools and freight demand platforms to improve their logistics processes, make it easier to anticipate customer needs, and helps shippers and 3PLs plan for unexpected or routine needs. These include cost, time, transit options, safety requirements, bulk load options, weather conditions, traffic congestion, and other factors. 

The entire process can be improved when these factors can be compared, compiled, and responded to in real time. AI-guided platforms’ added speed and precision are critical to continued growth and success. Because of this, shipping companies can better respond to the freight market and trucking demand changes.

The Future of Predictive Logistics Demand with AI for Trucking Companies and Shippers

Challenges with adapting new AI technologies and implementing digital tools is nothing new to the freight market. But it is something that has to be faced and addressed. 

  • Proper training and onboarding can help team members understand AI-driven predictive planning for transportation and freight demand
  • Clear communicative feedback gives consumers a voice that can help shape AI services at a local and niche market level. 
  • Flexibility and scalability allow supply chain managers to coordinate and streamline trucking demand logistics every step of the way.

The biggest obstacle to any supply chain and logistical tech advancement is the fear of the unknown and change. However, as shippers, 3PLs, and freight management teams improve AI, implementing and using these tools at scale will become more accessible and less foreign. As more industry leaders embrace the power of artificial intelligence, the benefits will become even more evident. 

Improvie Freight Demand Monitoring and Predictive Planning With an Industry Leader in Logistics, Supra!

The freight market logistics sector has already seen excellent benefits from using AI tools and technology. Through AI, predictive planning, service scaling, and distribution response have improved in recent years. Shippers and 3PLs benefit from predictive planning tools and AI-driven platforms in many ways as it improves end-to-end processes. 

The global and domestic supply chain is slowly returning to pre-pandemic levels. Now is the time to take the steps that separate the ok shippers from those seeing true success today. AI and predictive planning tools allow shippers to improve shipping and trucking demand experiences for customers of all sizes. 

Supply chain management and service providers must leverage the benefits of using AI automation for predictive management. Through Supra’s ongoing in-house development and expansion of capabilities from 121 Tower, 121 Bermuda, TBS YMS, and of course, DrayMaster, as well as many new technologies on the roadmap, we can create a more efficient and intuitive process. Contact Supra National Express today to learn more about capitalizing on AI-driven tools for freight demand and trucking logistics. And be sure to check out DrayMaster and how you can get a freight demand quote in under a minute!

DrayMaster meets freight demand

How to Boost Your Yard Management System
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Shippers, importers, exporters, and owner-operators need efficiency to thrive and proper supply chain optimization. Why? Mounting pressure to do with less is everywhere. According to survey data, shared by Supply Chain 24/7, warehousing and yard management automation processes are top of mind among 31% of companies. Still, finding efficiencies within existing systems and disparate strategies has led to lost opportunities and waste. As a result, today’s companies are not quite sure how to boost their yard management system functions. Leading to problems within warehousing and distribution center yard operations further down the supply chain. Thus, it’s essential to have a few steps in your toolkit to realize efficiency through yard management solutions and how it plays into overall transportation and inventory management. 

1. Define Your Goals for Warehouse and Yard Management

Defining goals is essential for a successful and efficient warehouse and yard management system. This allows for a more organized and smoother operation of yard management workflows. Plus, it also streamlines yard inventory, yard waste rates, yard turnover rates, real-time reporting from the yard drivers, and decision-making. All these features help ensure that shippers can manage their warehouse and yard processes to best suit their needs and requirements for planning in yard checks, dock doors’ schedules, and beyond. 

2. Choose the Right Location for Your Yard and Cross-Docking Facilities

At its core, yard management is about safety and efficiency. Choosing the right location for yard and cross-docking facilities makes all the difference in your company’s success. Regardless of experience, paying attention to the yard location is essential. The yard must be suitably close to your customer base while also being positioned in a way that optimizes delivery turnaround times. Constructing effective yard layouts with dedicated parking spots for each truck can give you an edge in using yard and cross-docking facilities efficiently.

Further, this streamlines inbound and outbound movements and helps to avoid backlogs within gate management too. Having the technology to support this process is critical, but only if you first choose the right yard location. And, of course, technology must include automated capabilities.

3. Implement an Automated System to Track Transloads and Beyond

Automation is the future, and with the right logistics software suite, companies no longer have to track paperwork and transloads manually. Supra National Express values automation to track all operations as a freight and logistics company experienced in drayage and short-hauls. It is part of why we’re building the next-generation tech stack for the modern west coast importer or exporter. Implementing this automated system will increase productivity and enable businesses to be more flexible with their transport operations.

Automated software is essential for capturing data, planning gate access, and dock schedules. Such a function in the yard automates scheduling and overall management processes. Further and in today’s digital world, it is more important than ever for companies to be able to track and analyze data. Automated software helps make this tracking process easier, faster, and more efficient.

4. Use Real-Time Data to Improve Decision Making and Scheduling

Automation is integral to any freight and logistics company and relies on real-time data. Utilizing this automation in the yard management system keeps everyone in the loop and opens new opportunities. In turn, drivers and shippers know they have access to the correct information, can better prioritize downstream needs, and continuously optimize routes. Still, it all starts in the warehouse and being able to act when things can and do go wrong. That allows all network partners to operate efficiently while staying competitive.

5. Manage Exceptions and Optimize Performance With Analytics and Data

The right analytics tools can make identifying and addressing issues easier. With comprehensive data and analytics, shippers and drivers can both finally optimize performance across the entire supply chain. These cloud-based systems provide an endless stream of data for processing within advanced analytics capabilities. That information and insight will help minimize delays, costs, and disruptions while driving better customer service. 

Further, the right capabilities of your yard management software and its integrations with your full tech stack will build better drayage and short-haul efficiency.  Exception management is no longer tedious or time-consuming; start using data optimization today to remain one step ahead.

Streamline Yard Management Software Use by Partnering With Supra National Express

There will always be new challenges in freight and logistics. Organizing and managing a yard can be arduous, but when done right, it can lead to increased efficiency and success. Shippers can optimize their performance across the entire supply chain by implementing the right technology, such as automated systems, real-time data analytics, and exception management capabilities.

Partnering with Supra National Express helps streamline this process further by providing access to our next-generation tech stack for modern west coast importers or exporters. With these tools at your disposal, you’ll have the resources to make informed decisions about managing your warehouse and yard processes. Connect with our team of experts to get started today, and check out how DrayMaster can make the steps leading to your warehouse or yard easier with faster, accessible quotes too!

How to streamline yard management systems and drayage planning with Supra

What to Look for When Vetting Demand-Driven Logistics Systems
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With the e-commerce explosion in recent years, freight and transportation have been under intense pressure to fulfill ever-increasing customer expectations for shorter delivery times. Whole new logistics services have arisen to meet the demand for innovation. In response, more companies have pursued investments in new technology and logistics software. Global investment in supply chain technology has seen significant growth in recent years. It increased from $2 billion in 2011 to $52 billion in 2020. That’s more than a total combined investment of over $302 billion, according to Kearney. This investment increase has helped reduce barriers to entry for logistics IT systems, making them more accessible to small and medium-sized businesses.

Now, many companies can finally to reevaluate their freight management approach, focusing on shortening lead times and reducing inventories. In particular, there has been a growing interest in “demand-driven” logistics systems. But these systems can be confusing to the source. As a result, it’s important to know what to look for when vetting demand-driven freight platforms and systems and how focusing on these core features will improve your ROI.

Flexibility and Scalability.

A demand-driven system should handle multiple inventory types. Logistics IT systems must be flexible enough to pick up new locations and inventory items quickly. Yet, they must be robust enough to support timely and accurate data output across order management, distribution center operations and logistics management. Such systems should have the ability to ramp up performance while providing seamless cost control. Period.

User-friendly Interface.

The logistics systems of today must have a user-friendly, straightforward interface. Further, technology is only as good as its ease of use any function, such as:

  • Inventory management.
  • Replenishment.
  • Capacity procurement.
  • Fleet management.
  • Yard management.
  • Payment processing. 

Choosing systems with a user-friendly interface and integration with the above makes it easier to reap the benefits of supply chain optimization

Customization and Filters.

Customizing logistics systems to fit the individual needs of each business is essential. However, this doesn’t mean a total redesign of the system. Instead, it’s the ability to drill down into the specific processes that better suit the strategic goals and objectives of the company. Further, such functions are handy when integrated within your existing warehouse management system (WMS) or transportation management system (TMS). 

Reporting Capabilities Are Another Core Function.

Logistics businesses’ ability to generate and track reports is crucial for staying up-to-date on performance. Without proper reporting within your transportation or warehouse management software, it would be difficult to correctly identify areas of improvement and progress. The same principle exists in almost any business process. Your systems should provide both on-demand and regular reporting capabilities. 

Customer Support and Cybersecurity Features Are Crucial.

Customer support is the hallmark of all successful logistics systems. There will inevitably be times when problems arise, and problems within your systems could result in a loss of inventory control and trouble managing both the inbound and outbound flow of goods. Ensure the software vendor offers customer support if any questions or issues arise. Also, the system vendor should offer a way to obtain and respond to customer feedback. In turn, this builds a better customer experience for you as a software user and for your end users too!

Remember to Consider the Cost.

Cost is always an essential factor to consider when choosing a logistics system. Any supply chain tech system should provide value for the cost and cost savings through improved efficiency and accuracy across all resources.

Simplify Vetting and Selection of Logistic Systems With Tech by Supra

When vetting demand-driven logistics systems, it’s essential to consider the above factors to ensure that you choose a solution that meets your specific needs and can help improve your logistics operations. And don’t forget to consider uses of the system in reverse logistics as well! Stop wasting time trying to sort through the endless noise of system selection; choose Tech by Supra to make a difference in your network. Speak with an expert in logistics at Supra National Express trucking technology development to get started. 

logistics systems software, DrayMaster, helps get online quotes easier

The Benefits of a Logistics Software System and How to Apply Them
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Logistics software systems offer an efficient and cost-effective solution to the endless demand for more. With the correct logistics management, planning, and optimization software, shippers can streamline their processes while increasing visibility into every journey stage. That also includes reducing freight spend across importers and exporters as well. And the demand for that benefit is on full display as logistics tech markets expand. 

As indicated by research from IMARC Group, the logistics software system market will amass “US$ 33.9 Billion by 2028, exhibiting a growth rate (CAGR) of 12.6% during 2023-2028.” 

With such growth on the horizon, doing more with less is essential. Let’s explore how logistics software systems can benefit shippers in the supply chain industry and achieve that goal. 

The Benefits of Transportation Logistics Software Systems

Increased efficiency and productivity from logistics software systems are one of the most important reasons shippers invest in these technologies. Logistics software solutions provide users with a comprehensive, real-time view of the supply chain. Real-time visibility helps to identify areas for improvement and streamline operations. Plus, it automates many redundant tasks and performs more complex operations more easily. 

For instance, think of how software makes handling the typical peaks and lulls of supply chain management easier. 

During peak seasons in logistics, shippers need to manage inventory, meet customer needs, and ensure timely deliveries. This all happens with an even greater focus on error prevention and the need to prevent delays. 

The right software will enable true supply chain optimization, including street turn containers. For instance, 121 Bermuda helps to reduce unnecessary movements and maximizes containers away from port. That optimization includes a balance between demand and forecasted need in seasonal periods. 

Back-to-School Season Logistics Software

During back-to-school season, logistics software can predict customer demand for school supplies by forecasting product availability and restocking times based on region. This can help retailers avoid stockouts and ensure they have enough inventory to meet customer demands. 

The Holiday Peak Season

During the holidays, software will help logistics companies manage high product demand by optimizing routes, consolidating shipments, and decreasing transportation costs. This process begins with the integration of such software into an order management platform and continues throughout all other steps. In fact, the integration between varying SaaS suites is a crucial step to optimizing freight management and reducing confusion across all operations.

Warehouse management may also apply such capabilities to handle the dock schedule better and avoid delays or missed trucking appointments. 

Returns Season

In the post-holiday season, logistics software can aid retailers in dealing with high returns and exchanges. This occurs as software provides insight via real-time data into inventory management strategies and transportation demand. In turn, such capabilities help retailers quickly identify and restock items, adjusting reordering based on such returns.

Produce Season

During the spring and summer seasons, logistics software can help retailers to meet the increased demand for outdoor goods. Think of all the trampolines and large purchases people make during the summer. Meanwhile, automated alerts when shipments are delayed or running late, so retailers can inform customers promptly.

Regardless of the season, logistics software’s additional benefits are worth noting. The software can improve customer service before, during, and after the sale. It creates a world where customers only order based on in-stock purchases and reduces upset from stock-outs.  Automation can further reduce customer queries and complaints associated with slow deliveries. 

There’s even another trick to consider. Advanced logistics software systems allow shippers to issue automated alerts when shipments are delayed or running late. This helps ensure customers are informed throughout the process and can provide better customer service. Of course, this all depends on the complete integration of software and hardware throughout your supply chain. 

They can reduce operational expenses without sacrificing scalability by optimizing routes and consolidating shipments to maximize efficiency and lower transportation management costs. 

How to Apply Logistics Software Systems

Successfully applying logistics software systems can be difficult, as the exact path toward success isn’t always clear or straightforward. An essential part of this journey is understanding the mission-critical steps to apply such technologies correctly. But, a deep understanding of the unique needs and challenges of the organization gets in the way. 

As a result, many companies may be looking for a hodge-podge solution of software that isn’t designed to scale. Further, this limited scalability leads to further software limitations. Ergo, shippers must carefully plan the implementation and execution of such software to maximize its value. That includes following these steps in implementing as a new logistics management system. 

1. Assess Your Current Supply Chain Processes.

Understanding the strengths and weaknesses of your current approach to logistics is essential for determining how logistics software can help you. Understanding your situation makes it possible to identify areas that could benefit from a more efficient or cost-effective automation process. This stage is often also characterized by using a free trial, an RFP process, and an analysis of customer testimonials and reviews. Companies may also wish to conduct additional tests of cloud-based platforms to streamline their operations. 

2. Understand the Needs of Your Network.

Logistics software can provide great value for parties involved in supply chain management. Businesses can use logistics software to predict the demand for goods and services and plan accordingly. It can also streamline the flow of goods to ensure that things arrive on time and in one piece.

3. Integrate Your Systems to Do More With Less.

Integrating logistics software into your supply chain operations can make it easier to do more with less. By using the power of integrated freight tech and logistics management software, companies can improve the efficiency of their processes and reduce costs associated with managing resources. Logistics planning software helps shippers streamline their operations by providing actionable insights that allow them to optimize their business processes.

4. Make Training and Use of the System More Accessible.

Logistics software can be a powerful tool in managing supply chain operations, but only when it’s intuitive and user-friendly. Integrating logistics management software into a business requires careful planning and training for employees to ensure the system is used effectively. The importance of applying intuitive and user-friendly software as a means of training and following

4. Measure Software Performance and ROI.

Logistics software can benefit supply chain parties by enabling data-driven decision-making and obtaining higher returns on investment (ROI). With the proper use of logistics operations software, shippers can track performance metrics, monitor KPIs, and optimize all process, ranging from drayage service quality gains to other improvements. 

5. Develop a Scalable Implementation Plan.

Implementing logistics software is a big task, and it’s essential to have a plan in place to ensure a smooth transition. The plan should include a clear timeline, milestones, and a designated team to manage the implementation process. Ensure the software can be easily scaled to meet the organization’s changing needs as it grows.

6. Evaluate and Adjust as Needed.

After implementing the logistics software,valuate its performance and make adjustments as needed regularly. This includes monitoring key performance indicators, analyzing data, and identifying areas for improvement. It’s essential to continuously evaluate the software to ensure it continues to meet the needs of the organization and the supply chain partners.

Reap the Rewards of Supra’s Logistics Software System Now

Logistics software is an invaluable tool that can help shippers achieve higher ROI, track performance metrics, and monitor KPIs. Implementing a comprehensive logistics planning software solution may seem daunting at first, but it will be well worth it. 

Your company must invest in the right logistics software solution to gain a competitive advantage over your rivals. Supra National Express is building that software. Connect with an expert to learn more, and don’t forget to check out Supra’s new online rate tool, DrayMaster. 

World-class logistics planning softare, DrayMaster, is Supra's logistics software for online quotes. See this logistics management software in action now.

How SaaS Enables Supply Chain Optimization
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Supply chain disruption is here to stay, and more companies are turning to SaaS to enable supply chain optimization. The rationale behind this switch comes from the dire need to avoid extra costs and maximize all available resources. Those facts are likely to become more critical as the industry moves forward in the face of a recession. According to Deloitte, up to 13% of surveyed companies have reported negative profit impacts due to disruptions within the last 18 months. With so much uncertainty on the horizon, today’s shippers need to get a handle on transportation freight spend. And applied cloud services, such as software-as-a-service (SaaS products), will help. Let’s take a closer look at what SaaS has to do with optimization, why it’s stronger than traditional software development, and a few SaaS applications to boost throughput. 

What Is SaaS Supply Chain Optimization?

Software-as-a-Service (SaaS) has become increasingly popular in recent years due to its ability to provide businesses with easy access to powerful software tools without the complexity of traditional on-premise software solutions. By offering a cloud-based solution that users can access from anywhere, SaaS provides businesses with an efficient and transportation cost-reducing way to manage their logistics operations. This amounts to improvements across the logistics setting:

  • Booking loads and managing carrier relationships. 
  • Obtaining quotes or bids for loads. 
  • Understanding the performance of their networks. 

The Benefits of SaaS Supply Chain Optimization Software in Logistics

There are many significant benefits of applied SaaS technology in logistics. Trying to list all benefits would be unrealistic. Each aspect of the supply chain, from procurement of raw materials through inventory level management systems and even to milk runs, can apply cloud-based technology to do more with less and realize these core benefits:

  • Real-time analytics and visibility. One of the key benefits of using SaaS for supply chain management is tracking data in real time. This means that businesses can have up-to-the-minute visibility into their supply chain operations. This is critical for identifying and addressing issues as they arise, reducing the risk of disruptions.
  • Automation of supply chain processes. Another advantage of using SaaS for supply chain management is automating various supply chain processes such as managing the warehouse and yard space. This includes everything from order processing to shipping and receiving. Automation helps reduce errors and increase efficiency, which can result in cost savings.
  • Better management and mitigation of supply chain risks. Supply chain risks can come in many forms, such as natural disasters, supplier disruptions, and cybersecurity threats. SaaS solutions can help businesses identify and manage these risks, which can help prevent disruptions and minimize damage if a disruption does occur.
  • Increased scalability. One of the significant advantages of using SaaS for supply chain management is that it enables businesses to scale their operations up or down as needed. This is particularly useful for companies that experience fluctuations in demand, as they can quickly adapt to changing conditions without investing in additional hardware or software. Additionally, SaaS-based solutions offer a wide range of business applications, such as inventory management, that can be easily accessed with an internet connection.
  • Improved collaboration. Another advantage of using SaaS-based supply chain management solutions is that they allow for improved collaboration between different departments and partners in the supply chain. This can include sharing data and documents, coordinating schedules, and tracking progress. This increased collaboration can help improve overall performance and reduce lead times. Plus, with web browser-based access, anyone in your team or network can access the data on demand. For example, digital truck appointment scheduling is possible through SaaS platforms too. 
  • Ease in implementation. SaaS solutions for supply chain management offer quick implementation and ease of integration through APIs. These cloud-based solutions eliminate the need for expensive hardware or software infrastructure. APIs allow easy integration with other systems, enabling seamless data flow and allowing businesses to connect their existing systems to the SaaS platform and add new functionality. This all occurs without extensive coding and training as well. 

How to Select a SaaS Optimization Software

When deciding on SaaS software to implement that applies a SaaS model, it’s important to have a few steps in your toolbox. These include

  1. Define your supply chain optimization goals. Before you begin your search for a SaaS-based supply chain optimization tool, you must clearly understand what you want to achieve. Identify the specific areas of your supply chain that you want to optimize, such as inventory management, demand forecasting, or transportation logistics.
  2. Research different SaaS vendors and solutions. Use the internet to research different SaaS-based supply chain optimization tools. Look for solutions specifically designed to meet your needs and with a track record of success. Read reviews and case studies to get an idea of the capabilities of different solutions and what other businesses have been able to achieve using them.
  3. Shortlist potential solutions: Based on your research, create a shortlist of potential SaaS solutions that seem to fit your needs.
  4. Contact SaaS vendors for a demo. Reach out to the solutions vendors on your shortlist and ask for a demonstration of their product. A demo will allow you to see the solution and ask questions about its features and capabilities.
  5. Evaluate the solutions’ cloud computing capabilities and software licensing costs. After you have had the chance to see the solutions in action, evaluate each one based on how well it aligns with your needs and goals. Consider cost, scalability, ease of use, and customer support when making your decision.
  6. Choose the right SaaS solution and negotiate the contract. Once you have narrowed down your options and have chosen the best SaaS solution for your company, negotiate the contract and get started on the implementation process.
  7. Continuously evaluate the performance. Continuously evaluate the solution’s performance to ensure that it meets your needs and identify areas for improvement. This will help you get the most out of your investment and optimize your supply chain.

Put the Power of SaaS to Work With Supra Technology

There’s no limit to how SaaS web browser software can improve your ability to manage all resources, whether network partners or human resource pools in your company. The evidence is also clear and supported across all commercial and customer data resources. SaaS technology for supply chain optimization offers several benefits for supply chain optimization, including real-time tracking and analytics, automation of supply chain processes, and supply chain risk management. Implementing SaaS solutions can help businesses improve efficiency, reduce costs, and increase customer satisfaction. Many resources are available for companies interested in using SaaS to optimize their supply chain, such as industry-specific software, consulting services, and online guides to assist in the process. Connecting with our team lets, you learn how Supra National Express is creating the next-generation SaaS supply chain optimization resources. And don’t forget to check out our DrayMaster app to get quotes for your drayage service needs on demand. 

supply chain optimization through Supra SaaS: DrayMaster

Get your quote now by trying Supra’s new Online Rate Tool and get your quote within a minute:

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Freight Spend: How Street Turns Reduce Import & Export Costs
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Street turns are an increasingly popular shipping method for importers and exporters looking to reduce their freight spend throughout their transportation networks. Now, some are calling for a slight decline in freight rates in 2023, but overall demand is expected to increase. According to Supply Chain Quarterly, “The S&P Global Transearch baseline forecast overall is for freight tonnage to increase 1.36% for 2023.” As a result, more importers and exporters are going to be on the lookout for ways to reduce overhead and stave off the risk of recession or losses. Street turns are the solution.

But what exactly are street turns, and how do they help to lower shipping costs for importers and exporters?  In this blog, we will define street turns, explain how they can save money for importers and exporters, provide tips for maximizing the benefits of street turns, and discuss the potential drawbacks of this shipping method, as well as how to maximize their use. 

What Are Street Turns?

A street turn occurs when a truck is loaded with a shipment at an origin location and then delivers that shipment to a destination within the same metropolitan area rather than continuing on a long-haul journey. This allows the truck to be used for another local pickup or delivery rather than returning to its origin empty.

Street turns are often used for time-sensitive shipments or have a high value, as they allow for more control and visibility during the shipping process. They can also be a cost-effective option for freight cost management of small shipments or shipments that do not fill an entire truck. Still, it’s essential to consider the landed cost, including import duty and taxes, and how global trade partners can manage those costs through supply chain business intelligence and technology. This makes street turns an ideal solution for warehouse-to-warehouse transfers and milk runs in logistics too.

Importers and exporters are concerned about export and import costs for various reasons. On the export side, export costs can include shipping expenses, tariffs, customs duties, taxes, insurance fees, and other related charges that make international trade quite expensive.

Similarly, on the import side, importers must pay close attention to their import costs to benefit from competitive prices while avoiding any hidden fees or unexpected expenses.

Importers and exporters must understand export and import costs to manage their budgets effectively. Suppose export or import costs are too high. In that case, it could put the business at a financial disadvantage, making it challenging to remain competitive in the global market and alienating potential customers. 

How Do Street Turns Reduce Freight Spending for Import and Export Costs?

Traditionally, importers and exporters have relied on long-haul shipping methods, such as ocean or air freight, to transport their goods. These methods can be expensive, particularly for smaller shipments, and may also require additional handling and transportation fees to get the goods to their final destination.

In contrast, the street turns allow for the direct delivery of a shipment to its final destination within a metropolitan area, eliminating the need for additional handling and transportation. This can result in significant cost savings for importers and exporters, particularly for shipments that do not require long-distance travel.


In addition, street turns can often be completed more quickly than traditional shipping methods, making them an excellent option for businesses looking to reduce delivery times. Finally, street turns are generally less environmentally impactful than long-haul travel, as fewer miles are traveled, and the environmental impact of the transit is reduced. These savings can offset the additional expenses of international trade, including tariff rates, duty tariff expenses, and more. 


How to Lower Imported Goods Costs.

Leveraging street-turn containers is crucial for reducing freight spending for importers and exporters. However, using street turns can present risks and challenges. A potential drawback is that street turns may only be available in some locations, limiting their use for companies that import or export from areas without sufficient local delivery infrastructure. 

Street turns may also involve extra costs for handling and transportation, as shipments may require a transfer between multiple carriers before reaching their final destination. In addition, street turns may increase the risk of shipment damage as goods may be handled by multiple carriers and subject to additional handling and transportation.

Finally, coordinating with multiple carriers for street turns can be challenging; it requires careful planning and communication to ensure efficient and timely delivery. With that in mind, shippers can take a few actionable steps to overcome such risks, including

  • Identify opportunities to use street turns whenever possible.
  • Coordinate with a logistics provider to schedule street turns for multiple shipments.
  • Work with a carrier that specializes in local delivery.
  • Carefully plan the route and schedule for street turns, considering traffic patterns, delivery window preferences, and special handling requirements.

These steps are all mitigating factors that form a complete freight spend analysis and help importers and exporters lower operating costs. 

Improve Your Import and Export Operations With Street Turned Containers at Supra National Express

Street turns are a valuable shipping method for importers and exporters looking to reduce their freight spend. By allowing for the direct delivery of shipments within a metropolitan area, street turns can eliminate the need for additional handling and transportation, resulting in significant cost savings. However, it is crucial to consider the availability, costs carefully, and the potential risks of street turns before deciding to use this shipping method. Check out available street turn containers on 121 Bermuda today, and if you’re searching for available drayage rates for your loads, check out Supra National Express’s DrayMaster app today. 

Check out available street turns to get started, and don’t forget to get your quote now by trying Supra’s new Online Rate Tool, DrayMaster, and get your quote within a minute:DrayMaster reduces freight spend with online quotes easily.


Or get in touch with Supra’s Sales Team at (424) 267-1155 or by email:

The Benefits of Digital Truck Appointment Scheduling
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For several years, cost control has been a top priority for companies operating in the San Pedro Bay Complex. As port authorities sought to improve efficiency, new fees and charges arose. For the truck drivers and smaller OTR carriers, these fees put both FTL and LTL pickup at the mercy of other factors, including how quickly a destination warehouse could accept a container. Still, the appointments set need to be maintained, and the shipping schedule can evolve based on outside influences. Of course, the true trick is maximizing efficiency without sacrificing quality.

Fortunately, AB 2406, which will take effect on January 1, 2023, aims to prevent excess container storage and detention fees, reports Bill Mongelluzzo of The Journal of Commerce. Still, imports and exporters aren’t out of the woods yet, and carriers are vested in reducing the time equipment is away from port or waiting for pickup with an appointment set through a digital platform. That’s especially true as the shipping schedule evolves in response to disruption.

Digital capabilities are natural as more truckers are looking for proactive ways to handle their appointments and manage their schedules. That’s why Supra Distribution has prioritized digital truck appointment scheduling and works to reduce the hassle of delays at the warehouse or yard. However, a digital way of managing the warehouse will have natural benefits that align with the shipping schedule and will effectively reduce the risk of demurrage for long beach vessel schedule delays too. And drivers and network carriers need to understand the benefits of a digital system for managing gate entry/exit and loading/unloading shipping schedules.

Prevents Truck Congestion. 

Reduced truck congestion in your yard and at the gate is among the leading benefits of a digital truck appointment system. Rather than waiting on paperwork to verify authorization and share details with the rest of the team, a digital system identifies the truck, notifies other team members, and ensures everything is ready for pickup or dropoff. This has a natural implication for improved shipping schedule adherence and better warehouse and yard management. Of course, it also depends on the integrity and quality of data shared between your existing systems, including the warehouse management system (WMS), yard management system (YMS), and transportation management system (TMS).

A Safer Pickup and Dropoff

Take a moment to think about a recent incident on the highway involving congested roadways and gridlock. Even in these slow-moving scenarios, accidents still happen, and even more importantly, the risk of an accident increases. Why?

The answer rests with the stop-and-go nature of congestion. People get distracted or do not carefully watch their surroundings. The same applies to a congested yard or warehouse dock. Congestion means hazardous conditions for the truck, driver, and dock workers. However, a streamlined process creates a safer environment for pickup and dropoff, improving adherence with the ship schedule and avoiding delays in overall operations. Further, a clear schedule means that warehouse and gate personnel won’t feel rushed, so they’re less likely to make a mistake that results in a safety issue.

Get Back on the Road Faster

Improved throughput at the yard and warehouse will also help to benefit the overall shipment schedule. Instead of trying to run extra hours once back on the road, trucks arriving and leaving on time will be able to spend more time driving. In turn, that reduces the total accessorial costs for cargo owners, and it benefits drivers at the same time. After all, drive time is the most important factor for so many trucking companies looking to survive.

Around-the-Clock Appointment Set Features

Digital appointment and scheduling tools do not sleep. In other words, they’re available around the clock for drivers and cargo owners to find slots and keep the warehouse operating at maximum levels. In turn, complex loads or hazardous materials can be safely allocated to times when the schedule is less chaotic, further improving safety along the way. This around-the-clock capability also helps drivers stay on time too.

For example, a digital scheduling system for LTL freight shipping, FT, or even containerized goods keps everyone in the know with automated notifications. As a result, truckers know when they need to leave to arrive based on the latest traffic conditions and can also alert downstream facilities when they arrive late. Ergo, it all creates a more efficient truck appointment process that helps to build success throughout the full transportation network, whether for a single LTL shipment pickup for a FTL or moving goods to a nearby rail ramp.

Reap the Benefits of a Digital Truck Appointment Schedule With Supra

There will always be a sense of urgency in the freight market. Today’s truckers deserve to have the latest and greatest technology to help them do more with less. Those facts are alive and well as Supra is working to streamline operations and make it easier than ever for drivers to work with our warehouses and yards. Plus, its benefits will have resounding effects on the downstream supply chain. Learn more about how you can reduce delays while loading and unloading freight by checking out Warehousing and Distribution by Supra, and if you’re ready to tap the power of Supra technology in your next dray, find your next load on the Supra DrayMaster app, and get your quote within a minute:

DrayMaster makes getting a quote faster so you better prioritize truck appointments.

Or get in touch with Supra’s Sales Team at (424) 267-1155 or by email: